The assignment instructed us to choose a failing brand, dissect its market challenges, and propose a brand activation strategy aimed at reversing its downturn. The event includes a nostalgic journey, spanning from the earliest gaming consoles to the latest, where customers could relive their cherished childhood games. Moreover, the event featured a captivating mural made from recycled games, a creative initiative made possible through GameStop's trade-in program.

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Please note that this project is entirely hypothetical and intended for educational purposes.