Comme des Garçons Play

During my time in school, I embarked on the creative journey of designing a window display for Comme des Garçons PLAY, a high-fashion streetwear brand known for its enigmatic and unconventional nature.

My inspiration sprang from a memorable visit to their store, where a peculiar aura of mystery surrounded the brand. Visitors were strictly forbidden from capturing photos or videos, and when I inquired about the brand's essence, the response I received was simply, "Go to the media." This encounter sparked the concept of illusion in my mind. Drawing from the brand's signature black and white aesthetic and the iconic PLAY heart logo, I crafted a window display that sought to mirror the mystique of Comme des Garçons PLAY itself, inviting viewers to explore the intriguing depths of fashion's enigmatic side.